We make sports pitches perform
Managing and operating sports pitches in a multi operational environment is complex — budgets are tight, teams are stretched and priorities compete. Focus becomes highly fragmented, trade-offs are made, often to the detriment of sports pitch outcomes.
And even when pitches look busy, that rarely means they are high performing or generating the outcomes they should.
That’s where PlayFootball comes in!
We transform pitches into high performing community assets that generate more revenue, deliver stronger social impact and operate more efficiently.

Our promise to sports pitch owners
Through a Discovery Report, we will audit your entire sports pitch operation, comparing against our national data set, identify what’s working and what’s not, build a clear and tailored growth plan - and then deliver it with measurable financial and community-focused results.

Why Pitch Owners Choose Us
Decades of Real-World Experience
We are practitioners. Our technology, processes and playbooks are built from first-hand experience in sports pitch operations and venue management, beyond code and booking transactions.
We blend smart digital tools with deep operational knowhow, to create an operating solution that works in real life, not just on paper.
Where smart technology meets proven, practical know how.

Scale you can trust
When you work with us, you are joining one of the Uks most active and trusted participation ecosystems.
We support 250+ pitches every week and 5 million player visits a year — a sign of the scale, reliability, and trust we’ve built across the UK.
Our single and multi-pitch, multi venue partners span every part of the sports ecosystem across leisure, education, community sports clubs, charities, local authorities and governing bodies.
The Power of The PlayFootball Network
We connect thousands of players, coaches, and organisations every single week – boosting participation, increasing inclusion and driving sustainable local growth.
Your pitch doesn’t just become busier. It becomes more valuable to the community
