Great venues are more than pitches - they’re community hubs. Pitches thrive when communities thrive.
We help partners run programmes across all ages and abilities: coaching, leagues, tournaments, charity events, social kickabouts, and more.
By segmenting customers clearly, we make it easier for local organisations to use your space efficiently.
This boosts off-peak usage, strengthens funding bids, and unlocks new sponsorship opportunities.
In 2025 PlayFootball generated £8m worth of social Impact, into our local communities.

It isn’t just a game, it’s a force for social good!!!


"We started with 16 venues and expanded to 30 thanks to PlayFootball’s performance. Now in our 8th year of partnership, the PlayFootball team manage 200,000 online visits, 150,000 pitch bookings, and oversee 170,000 hours of community programming annually. We’ve achieved over 30% annual revenue growth”
Commercial Director, GLL


"PlayFootball service our entire portfolio of all-weather and grass sports pitches. We had an immediate 10% like for like revenue growth in our first year and this growth has continued in year two. Our daily casual pitch bookings have seen substantial growth and 70% of our community usage is now made up of local affiliated youth and adult grass roots teams as part of a wider community strategy"
CEO, Abbeycroft Leisure
