It’s where the real value lies.
But it requires structure — consistent communication, automation, and smart customer insights.
We run:
The outcome: Stronger loyalty, lower acquisition costs, and more repeat bookings.


"We started with 16 venues and expanded to 30 thanks to PlayFootball’s performance. Now in our 8th year of partnership, the PlayFootball team manage 200,000 online visits, 150,000 pitch bookings, and oversee 170,000 hours of community programming annually. We’ve achieved over 30% annual revenue growth”
Commercial Director, GLL


"PlayFootball service our entire portfolio of all-weather and grass sports pitches. We had an immediate 10% like for like revenue growth in our first year and this growth has continued in year two. Our daily casual pitch bookings have seen substantial growth and 70% of our community usage is now made up of local affiliated youth and adult grass roots teams as part of a wider community strategy"
CEO, Abbeycroft Leisure
